10 Reasons Why Your Business Needs a Blog Right Now

Standard

In today’s information age, having an online presence for your business is more important than ever. Sure, you can ignore what the trends say and manage your business the traditional way but the benefits of having a blog for your business are too good that it would be a shame to turn it all away.

If you need more convincing, outlined below are ten reasons why you should have a blog for your business:

1. It allows you to share information and connect with your customers.
Whether it’s news about a new product or a change in service rates, a blog is the fastest and most convenient way to update you customers of new information about your business.

2. It gives you an idea of who your audience is.
With a blog, you don’t need to guess who your audience is. Blog analytics can show you relevant information about your customer such as age range, level of education, gender, favorite topics, and even the day that they prefer to visit your website.

3. You gain more customers when you have a blog.
In a survey conducted by HubSpot, they found that 60% of businesses gain more customers when they have a blog. There’s not one business out there that would want to pass up an opportunity like that.

4. It gives your company a voice.
With a blog, you get to show people what your business is all about. It’s where you can talk about anything that’s related to your business whether it’s industry-relevant news or announcement for a product launch.

5. It allows you to communicate with your customers.
Your blog’s comment section is your best friend. It’s where you find valuable feedback from your customers that you can later use to improve your business. Take advantage of it and don’t forget to respond to all important questions.

6. It encourages innovation
With a blog, you get to see your business from your customer’s perspective. What’s working? What’s not working? These questions can be answered simply by looking through your customer’s feedback of your products and services. Use customer feedback to fuel innovation in your business.

7. A blog gets you ahead of your competitors.
Learn more about the market trends in your industry and share your newly acquired knowledge through your blog. This gives you an edge against your competitors and lets your customers know you’re serious about what you do.

8. A blog lets you share your brand story.
From your company vision to your employees’ profile, a blog allows your customers to know more about your business. This creates a sense of association that can boost sales and brand loyalty in your customers.

9. A blog allows you to establish yourself as an authority
Customers are likely to get their products and services from a company that knows what they’re doing. When you create a blog and post valuable content related to your industry, you establish yourself as an authority that people can rely on.

10. A blog is a cost-effective way to market your business.
Think of a blog post as a small investment that eventually gives you returns as time passes. Blogging is not just about sharing information; it’s also about selling your business to prospects and customers.

I can outline more reasons why you need to have a blog for your business but the ones discussed are some of the important benefits. If your site doesn’t have a blog yet, create one now, post relevant content regularly, and watch as brand awareness grows and conversion rates increase. Huzzah!

Photo by chetank_webdesigner from Pixabay

Advertisements

This App Helps me Drown Out Office Noise

Standard

Back when I used to work as a freelancer full-time, I could work whenever I want. It didn’t matter whether it was early in the morning or late in the evening, I could work without any distractions. All I needed to do was close the door to my room and everyone in the house would get the message: I don’t want to be disturbed.

It worked quite well for me. I did a lot for a little amount of time. My only problem was the bed beside me that kept enticing me to lie on it. Afternoons were the most tempting times to do it after having just eaten lunch and my brain drained for the first quarter of the day.

Now that I work in an office with coworkers, things are a bit different. First, I have to interact with other people that are not my family. Mornings are a time to say Hi to each other. It’s just a sign of courtesy that I never got around to doing when I was working at home. The only person I’d greet good morning to were my parents and that was usually followed by eating breakfast with them.

In an office, things are a bit different. Workers arrive one by one, sometimes together all at the same time. That’s when chaos happens. The first thirty minutes are nothing but loud chatter. Coworkers recalling things that happened last weekend, giving compliments on each other’s outfits or just talking about last night’s heart-wrenching telenovela scene.

I’m not sure about you but I prefer my mornings to be peaceful. No talking, no laughing, no ranting. Just peace and quiet. I get my water and prepare my coffee first. Then I turn on the computer, head to my #1 favorite gossip site (read: Dlisted) and read random stuff while drinking coffee. I do all of this during my first hour of work and I try to keep conversations to a minimum. It’s sort of a ritual that I do before I tackle the tasks for the day.

But then sometimes, this ritual can get disrupted when you have colleagues talking in the background. I don’t exactly own the office so I don’t have the right to scream at my colleagues’ faces and tell them to shut up (not that I would ever do that if I owned my own office, promise), so I have come up with a way to block out all the noise that’s keeping me from enjoying my 1 hour morning ritual. I put on my headphones and open the Relax Melody Oriental app on my iPod.

labimg_940_rmoa

Photo by http://news.ipnossoft.com/

I choose this over listening to songs because I seem to be having a hard time concentrating at work when I’m listening to Big Sean rap about how big he is or Taylor Swift squealing about her exes. With the app, you get to enjoy natural relaxing sounds without being distracted by the lyrics that you hear from songs.

The app lets you enjoy 33 free relaxing sounds with names like Whale Cry, Cherry Blossom, Wood Chimes and Tropical Rain. I personally like Whale Cry. It ‘s very mystical and I feel like I’m in some kind of afterlife hearing the voices of lost souls. Anyway, with the app, you can combine as many background sounds as you want and if you want to take a break from it, just press the pause button.

70% of the time, the office is quiet because everyone is busy doing their work but there’s that 30% where people take breaks and make small-talk with each other. That’s the time I put back my headphones on and have a world of my own in my little cubicle as I listen to the sound of a tropical rain or a harp.

So there you have it. If you’re like me and you want to focus on your work without the distracting noise of your colleague’s chatter, I recommend that you use this app.